12月12日，值2025年中国国际旅游交易会举办之际，福建省文旅厅组织与会的国际旅行商赴永定考察。此次考察聚焦144小时过境免签政策下的入境旅游线路优化与产品创新，当日下午考察团走访振成楼景区，与当地旅行商、景区及主管部门深入对接，为后续文旅推介与洽谈活动奠定基础。作为永定区文博机构代表，福建土楼博物馆积极参与，通过特色活动与展览，呈现永定土楼文化的深厚内涵和当代活力。

On the occasion of the 2025 China International Travel Mart, the Fujian Provincial Department of Culture and Tourism organized international travel merchants to visit Yongding Tulou on December 12. This visit focuses on optimizing inbound tourism routes and innovating products under the 144-Hour Visa-Free Transit. In the afternoon of the same day, the inspection team visited the Zhencheng Tulou and had in-depth communication with local travel merchants, scenic spots, and regulatory authorities, laying the foundation for subsequent cultural and tourism promotion and negotiation activities. As a representative of the cultural and museum institutions in Yongding District, the Fujian Tulou Museum actively participated in presenting the profound connotation and contemporary vitality of Yongding Tulou culture through featured activities and exhibitions.

Hakka Cake Making Experience

环兴楼门坪处，我馆特设“非遗大福”客家糕粄制作体验区。来自世界各地的嘉宾亲手揉捏、塑形、蒸制，在缭绕的米香中，感受其蕴含的生活智慧与节庆温情。一方糕粄，不仅寄托着“祈福纳祥”的美好寓意，还成为一份可体验、可品味、可携带的乡土记忆，将客家深厚的历史温度传递至更多人心中。

 

At the entrance of Huanxing Tulou, the museum has set up an experience area for visitors making “Ban”（a kind of Hakka Rice Cake）. Visitors from all over the world personally knead, shape, and steam rice, feeling the wisdom of life and festive warmth contained in the swirling aroma of rice. “Ban”not only embodies the beautiful meaning of "praying for blessings and receiving good fortune", but also becomes a local memory that can be experienced, tasted, and carried, conveying the profound historical warmth of the Hakka people to more people's hearts.

永定土楼推介展览

 

Yongding Tulou Promotion Exhibition

 

步入振成楼内，“夯土成苍穹 聚落为星汉—永定土楼与世界的对话”展览同步展开。永定土楼与秘鲁马丘比丘、埃及金字塔、希腊帕特农神庙、意大利万神殿以及韩国河回村、良洞村等世界遗产跨越山海，对话共鸣。该展览作为文旅融合的一次创新实践，让文化遗产成为连接中国乡土与国际观众的纽带。

Entering the Zhencheng Building, the exhibition ‘From Rammed Earth to Celestial Settlements: Yongding Tulou in Dialogue with the World’ unfolds simultaneously.Yongding Tulou has crossed mountains and seas with World Heritage sites such as Machu Picchu in Peru, the Pyramids in Egypt, the Parthenon in Greece, the Pantheon in Italy, and Hahoe and Yangdong Village in South Korea, engaging in dialogue and resonance. As an innovative practice of the integration of culture and tourism, this exhibition makes cultural heritage a bond connecting Chinese rural areas with international audiences.

 

最乡土，最国际。我们以“一方糕粄”的温度传递乡情，以“一座土楼”的智慧对话世界。作为客家文化重要交流窗口，福建土楼博物馆将继续在土楼与世界之间，搭建一座有温度、有深度、可持续的桥梁。让土楼故事远行，让世界看到永定。

Deeply local, truly global. We convey local sentiments with the warmth of “a square cake” and converse with the world with the wisdom of “an earthen building”. As an important exchange window of Hakka culture, the Fujian Tulou Museum will continue to build a temperature, depth and sustainable bridge between the Tulou and the world. Let the story of Tulou travel far and let the world see Yongding County.